TURNING OIL PULLING INTO LUXURY
White teeth, a radiant skin appearance, and a kick for the immune system. Oil-pulling stands for holistic health and beauty from the inside as well as from the outside.
The Munich family start-up ELIXR gives oil pulling a new luxury image - with exquisite essential oils, exclusively vegan, and on a natural plant basis, paired with a modern design.
Oil pulling is a detoxification cure from the ayurvedic tradition that has proven itself over centuries. Every morning before brushing your teeth, a tablespoon of oil is gently moved in your mouth. It binds degradation products that accumulate while the body detoxifies overnight. If they are not removed, they end up back in the organism. After 5-10 minutes the oil should be removed. The application promises holistic beauty and an increase in well-being. For many, however, it seems like a myth from old times.
Philipp and Jenny Rathgeber, the founders of ELIXR
Philipp and Jenny have long been convinced of the advantages of this method. "But using pure cooking oil every morning on an empty stomach costs quite an effort. Starting the day with a tasty ritual could be so pleasant. This was our impulse to develop it. The idea was born to create a high-quality premium product that convinces through design and taste and has a holistic effect.
Oil pulling: Tradition becomes a taste experience
By combining a Ayurvedic base oil with natural essential oils, ELIXR turns tradition into an exclusive taste experience for all senses. The founders developed three types of Detox Oil Rituals, which underline the personal atmosphere in the morning: HARMONY provides balance and calmness, ENERGY gives strength, and joie de vivre and IMMUNITY give inner strength.
The origin of the oils is a very important factor: "For ELIXR Detox Oil Rituals we use selected high-quality oils in organic quality, certified by BDIH Cosmos. We do not use artificial flavors, additives, colorings, or preservatives". The Munich-based start-up also values a fair, green lifestyle in the manufacture of its products: "We pay great attention to the vegan, organic, and made in Germany standards". And we are enthusiastic about how contemporary old traditions can be!